News AFC Marketing Committee Outlines Significant Progress Of The AFC’s Brand

The ever-growing appeal and expanding reach of the Asian Football Confederation’s (AFC’s) competitions and brand was further underlined by the AFC Marketing Committee at its third meeting held virtually recently.

Led by Chairperson Dasho Ugen Tsechup, the Committee hailed the AFC’s Member Associations and valued stakeholders for their commitment in ensuring the safe and successful resumption of Asian football in 2021 amidst the challenges imposed by the ongoing COVID-19 pandemic.

Chairperson Dasho Ugen Tsechup said: “The pandemic continues to significantly impact the AFC’s competitions but thanks to our Member Associations, clubs and partners, we can all take great pride in the successful completion of the rebranded AFC Champions League Group Stage and AFC Asian Qualifiers Round 2.

“For the AFC’s brand and image, it was important to show the world the growing stature and appeal of our Competitions and this has been further underlined by the ongoing partnerships that the AFC continues to enter with some of the world’s most reputable brands and media and broadcast entities.”

Recognising the ongoing and transformative efforts towards strengthening the AFC’s brand across the Continent and beyond, he added: “These partnerships play such an important role not just in financing our competitions, but also in relation to their promotion and marketing and perhaps just as encouraging, are the partnerships established not just in Asia, but across the globe.

“The AFC’s competitions can now be viewed by fans in almost every territory on the planet, through an unprecedented range of broadcast partners in every Continent. This is an important step in developing the reputation of and interest in Asian football both within the region and beyond.”

The Committee was also briefed on the strategies in which the AFC’s commercial partners were deploying in the marketing of the AFC’s competitions and the promotion of its new competition brands to passionate fans around the world.

Members were also presented with a comprehensive overview of the AFC’s brand development programme as well as the implementation of the marketing plans and engaging activations of the key AFC competitions.


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